risk to their personal safety, he said, “we thought he chose Kenya because he was going to ask us to do something illegal.” It turned out that Le Roux just wanted to discuss some changes in the business. He instructed Oz and Berkman to expand the Tel Aviv operation and open a new call center in India, which would start marketing directly to customers through cold calls and spam. He was cutting out the online affiliates who solicited Americans for orders and took a 60 percent cut on each one. Instead, Le Roux said, he had a database with millions of customer leads that RX Limited could solicit. (Only later would Oz discover that Le Roux had stolen the data from the marketing affiliates themselves.) They would find their own customers, Le Roux told them. And then he said the two were free to go.